10 Strategic Ways to Use Pinterest Marketing for business.
Pinterest is fun, ideas, and boosts creativity, but at the core of social media, Pinterest is marketing itself for online business. Let's look at some smart ways how to use Pinterest for marketing for business.
1. Create boards with keywords research in your title and description.
Pinterest has fantastic search capabilities. Help more people to find your business by using keywords in your board titles and description. Be sure to select a category for each board to help people find them and for Pinterest to recommend your board as well.
2. Use the description to share your ideas in a unique way.
Again, use keywords in your description, and keep in mind that people may tweet your pins. The text in the pin description is very important for visitors, so keep it short, interesting, and relevant.
3. Create vertical images to cover maximize place on-page.
Pinterest images should be long and narrow to take up the maximum amount of visual space and draw attention. Look at your favorite pins and see what the images have in common to see what types of images are getting repinned and shared. I create images up to 1000 pixels by 1500 pixels. This creates an attractive invitation to repin your pinned article. Add your custom Pinterest image with your brand and website. Add up to maximum words of text to describe your pin using relevant keywords (allowed 500). Remember that people Tweet directly from Pinterest, so keep it concise and interesting. Add a link of your blog article or home page of a website in the description of the pin. Edit the pin to add the link there.
4. Create relevant links to your website or blog
You have two opportunities with each pin to add your link: one in the description and one in the pin source.
5. Pin your blog
Embedding pins on your blog website is easy and a great way to get more Pinterest repins so try to embed more. You can create an embed code on the Pinterest site.
6. Share your pins and boards on other social media channels for the audience
Tweet your pin and share it on your other social networks where relevant.
7. Use a "Pinterest for Business" account for analytics to checkout growth
I like to see which pins are popular and share them on other Pinterest boards or on social media. Once a pin starts getting some interaction, fan the flames by giving her some social love.
8. Try Rich Pins
From Pinterest: “Right now, there are five types of Rich Pins: Movie, Recipe, Article, Product, and Place. To get started, you'll need to prepare your website with meta tags, test your Rich Pins, and apply to get them on Pinterest. If you're not technical, you might want to ask your developer or site owner to help you get up and running!
9. Have a pinnable attractive image on every post you publish
I love having a big image or two on every blog post I publish. I like to create a larger 735 x 1102 image because Pinterest loves tall, vertical images. I'll create a large image, pin the large image, and then share the pin with the blog link.
10. Build authority on your topic by selecting boards with great relevant content
I have niche boards on Pinterest, blogs, and social networks that I update regularly.
11. Bonus tip - Create collaborative boards related to your niche
Collaborative boards can help you reach a new pool of pinners and get your pins seen by more people. You need to be careful which boards you join because all the pins will also show up on your presence on Pinterest. You can only select the cover photo if you are the owner of the group's board. One of my newest collaborative boards is my Tips for Pinterest Success board. All pinners are great at adding great content and sharing their Pinterest skills.
I hope this gives you some ideas for your Pinterest marketing. Let me know how you use Pinterest for your marketing in the comments below.
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